Making Market Research Easy - Enhancing Industry Partnerships

Join the GSA Office of Small and Disadvantaged Business Utilization and the GSA Federal Acquisition Service Office of Customer & Stakeholder Engagement (CASE) as they team to provide innovative insights on how to respond to GSA’s RFIs. Learn experts’ tips and tricks on how to fill out these important surveys. By participating in this session, you will better understand why GSA collects industry responses and how the data gathered shapes future purchasing decisions. Take advantage of this opportunity to learn and improve your business practices!

Learning objectives include:

• Why market research is conducted
• Overview of the Market Research as a Service (MRAS) Program
• Effectively completing MRAS RFI Surveys
• Ensuring customers get accurate information about your capabilities
• What GSA does with the results

This webinar is free and open to all of industry.

Presenter: Kerry Durkan, Marketing Research Analyst, GSA FAS CASE